Selfridges, the UK department store, is promoting “quiet” for it’s shoppers. It’s an anti-marketing campaign called “No Noise” and aims to break consumers away from the exposure of day to day marketing messages, brand names and information overload.
image from Selfridges website courtesy of Media Poondi
“As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place. In an initiative that goes beyond retail, we invite you to celebrate the power of quiet, see the beauty in function and find calm among the crowds. Selfridges No Noise Website
There is a Silence Room, designed by Alex Cochran Architects, where busy shoppers can “retire from the whirl of bargains and the build up of energy”. This was part of Selfridges in 1909 when the store first opened, created by Mr. Selfridge himself, and is being brought back again as part of the No Noise initiative.
image courtesy of the Daily Out
On the door to the Silence Room-image courtesy of The Daily Out
Inside the Silence Room-image courtesy of Dezeen
Selfridges has also partnered with Headspace, the modern meditation experts, to deliver an extra helping of peace and quiet with ones shopping. Cutomers can look out for the Headspace pods throughout the store – each one offers a different guided meditation, to help calm busy heads.
I love this concept! As a meditator (most of the time) I understand how important quiet is to one’s mind and soul. That Mr. Selfridge himself first conceived and create this Quiet Room in 1909 is amazing to me.
Quote via Pinterest from LaLaLovely Things
And I’m curious, have you been watching Jeramy Piven as “Mr. Selfridge” in the MasterPiece show that’s replaced Downton Abbey in it’s time slot? I used to visit Selfridges every time I went to London in my retail days, but I had no idea the store’s founder was so instrumental in changing the way the people of the time shopped. It’s an interesting show and an interesting store!
From Mr. Selfridge-image courtesy of Fast CoCreate
What do you think of Selfridges “No Noise” campaign? Can you imagine an American Department Store doing this? I say kudos to Selfridges for a campaign that actually gives back to their customers…Bravo, quiet is a Little Bit of Beauty™ for sure!
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