Raf Simons “Flower Power” Statement at Dior!

Raf Simons “Flower Power” Statement at Dior!

What do a million flowers look like on display and as a stage set for Dior’s new Fall 2012 collection and Belgian designer Raf Simons grand debut as head of the house of Dior?


one room image via my modern met

Simons had five grand rooms inside a Parisian mansion decorated with one million real flowers, making the statement that he is a breath of fresh air and is taking a modern approach to the Dior roots.

“I wanted it to be linked to the codes of Christian Dior — but to make it dynamic, modern, energetic,” the designer told The New York Times

Simons, who graduated as a furniture designer before moving into men’s then eventually women’s clothing, and who came from Jil Sander has definitely made his mark with this collection. “Flower women” is how Christian Dior referred to his revolutionary 1940s creations that used an abundance of fabric cinched in tightly at the waist to create his “New Look” silhouette that personified post-war elegance and excess.

image via the House that Lars Built

 The rooms were covered from floor to ceiling in a solid tapestry of flowers making a color statement with blue delphiniums, white orchids, pink peonies and a wide range of colored roses; each color statement later reflected by the feminine clothes that appeared on the runway.

image via the D’Vine

 Being an ex trend director who used to attend these fashion shows in the past AND one who always appreciated Dior, especially his 40’s and 50’s ensembles, I applaud his opening statement and say that he will have a lot to live up to, don’t you think?

image via My Modern Met

In the meantime, while some may think a million flowers may be a bit excessive, I say it is definitely a Little Bit of Beauty™, don’t you think?

image via Andrea Janke Accessory Blog

Check out the video below on the creating of this floral bower and tell me, what do you think of this million flower stage set? And…the clothes?




  1. Lyn Higgs 10 years ago

    The floral presentation is beyond compare!! How great the experience must be to sit in rooms which such beauty surrounding you with the wonderful fragrances–
    The clothes are beautiful–what was old is new again–have always loved that era of clothing styles–however I found the viewing of “behind the scenes” with the flowers amazing to watch!!

    • Author
      Irene Turner 10 years ago

      It was a GREAT experience Lyn until I spent more time on the road then at home, and my “boyfriend” lived in Italy while I lived in Chicago! I burnt out, but now…I could travel again. But preferably for fun! The shows, well they were their own reality show. The Devil wears Prada was a very real portrayal of the fashion business believe it or not!

  2. Alexandra Brooks 10 years ago

    Oh my how gorgeous are those flower rooms? I swear I can smell their heavenly scent through the photos. That red dress on the runway is a keeper too. Thanks for sharing Irene. Inspiring.

    • Author
      Irene Turner 10 years ago

      I know Alexandra…I can smell them too. divine!

  3. Leslie Adamson 10 years ago

    Absolutely gorgeous! Talk about aromatherapy! What a display! I bet it it was a phenomenal experience Irene!

  4. GRNY Renovation 10 years ago

    So much I ‘ve heard about Dior events lately…this is just a perfect article! Thanks for sharing!

    • Author
      Irene Turner 10 years ago

      I know…Dior is in the news again, and not because of some awful rant! YEA

  5. Michael Ryan 10 years ago

    Inspiring indeed! Thanks for sharing your thoughts Irene.

  6. roger vivier 10 years ago

    Gentle and graceful good figure,It’s no doubt that high-heeled shoes let the woman show high, figure and now become more beautiful.


  1. […] couple of weeks ago I saw photos of the Dior launch of Raf Simon’s as their new designer for this classic fashion house. I wrote about it because I thought the setting for his first show […]


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