One of the last projects I completed as Irene Turner:Interior Design +Renovation, and prior to launching my new website and brand is the Manika Jewelry Store-a Sonoma Style Design Project at it’s best!
Owned by Peter Walsh, and managed by Gina Lagatore Fiorentino, the Manika Jewelry Store moved from it’s original location on Maiden Ln. in San Francisco, literally two blocks away to the historical Palace Hotel. With it’s own entrance at 645 Market St., the space is long and narrow, giving the feel of an art gallery.
- Be sustainable as possible in reusing what ever fixtures we can, using long lasting durable materials, and being as energy efficient as possible with an LED lighting plan.
- Upscale the look: using updated colors and materials
- Keeping it modern, with a touch of industrial
- Creating an art gallery feel to the store, with muted tones and adaptable lighting
- Allowing for storage and personnel seating in a much smaller back room space
- Maintaining the integrity of the logo and brand
Accenting the steel and wood cases with accent colors of raspberry and purple found in their logo creates a dramatic punch to the pale grey, steel and wood interior. And by using hot pink bulbs to highlight the driftwood like sustainably harvested tree vines I found for the front windows from Artefact Design +Salvage, it is a showcase beacon of light all night long on the busy Market St.
Together with Dave Allen from Artefact Design + Salvage, who helped produce my vision for the store, we came up with a clean, industrial yet modern look that reflects the jewelry at it’s best. Steel Panels backed by LED lighting lend ambiance to the high loft like ceilings. Steel brackets hold the recycled wood wall cases which are lit with LED lighting as they show off the jewelry. Set in wood wall cases framed with a steel frame add double the showcase space from the old store.
One of the biggest problems jewelry stores have is that they can’t display their jewelry in the windows overnight. Due to security issues all jewelry is put into a safe. But on the busy corner of Market St. and New Montgomery we were determined that people would know what the store had to offer. So, I had iPads put in the front windows that would feature a slide show of the jewelry all night long. Combined with the hot pink lighting and the driftwood like trees the front windows are a dramatic point for all who pass whether walking or driving.
Take a look at the video below to see all the details, and tell me, do you think we met our objectives? Cheers from Sonoma County!