Jamie Oliver’s Crusade


Living here in Sonoma County, the capital of Slow Food in the USA, it’s hard for me to completely fathom the food crisis in our country!  However, as it is a national crisis, even in my particular garden of Eden, I can’t miss it.  One man is on a mission to change this course through education and by instilling a healthy food program in schools…he is…

Jamie Oliver…Can this 34 year old man from Essex, England change the way people here in America eat?

The medical profession predicts that this is the first generation that will live shorter lives then their parents!

So, what is he doing to combat this?   

FIFTEEN: In 2002 at 26, Jamie took one of the biggest risks of his life by ploughing his life’s savings into a charity venture. His goal was to create a business with a strong social heart; a place that offered young people in need of opportunity a chance to train as chefs and carve out a different life for themselves.

SCHOOL DINNERS: In 2004, shocked by the food that Britain’s 8 million school children were being fed every day of the school year (around 190 days), Jamie took over the kitchens at a school in Greenwich, southeast London. He was determined to transform the way the pupils ate. From there, he took over the rest of the school kitchens in the borough of Greenwich and launched the associated Feed Me Better campaign.

MINISTRY OF FOOD PROGRAM: Jamie believed that if he could show non-cooks how easy, fun and satisfying cooking could be then get them to share their new knowledge by ‘passing it on’ to their friends and family we could all make a real difference to the health and happiness of the country.

JAMIE OLIVER’S FOOD REVOLUTION: Through the abc reality TV show Food Revolution, produced by  Ryan Seacrest and supported by branding Queen, Oprah on her show, Food Revolution is definitely that…a revolution.  You can support this wave of positive change by signing his petition.

With your help, we can get better food into homes, schools and communities all over America and give our kids a better future.  Between Michelle Obama’s healthy food campaign, Jamie Cook’s  Food Revolution, and these other nine most inspiring people in the sustainable food movement we have a chance of changing our children’s future.  Good Food and Healthy Children…it’s a beautiful thing!

Simple, tasty and fun food!  I urge you to please sign his petition and help bring good food to our children.

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  1. #1 by Veronica Passalacqua on April 6, 2010 - 8:41 am

    Great post Irene! I feel passionately about this too and am so excited to see so many people supporting it. Leaving a legacy for our children is most certainly a Little Bit of Beauty :)

  2. #2 by Alexandra Brooks on April 6, 2010 - 1:32 pm

    Irene~ Thanks for posting this. I’ve been a Jamie Oliver fan for a few years now. His efforts to feed our children well are commendable. It’s a “beautiful thing baby!”

  3. #3 by Ann Evanston on April 7, 2010 - 12:51 pm

    We so need the “good food” revolution here in America! I love seeing this part of you in your blog Irene – it is a “little bit of beauty” that makes me know you as a designer better!

    ann Evanston
    The Warrior is Within You

  4. #4 by Debbie McAfee on April 17, 2010 - 2:27 pm

    Great post. I signed the petition! Jamie is so compelling that when I turn on the show my husband and three sons (11,11 and 12) come running in to watch.

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